Belgium is known for its many beers. But the consumption of non- or low-alcoholic beers went up by 4,7% between 2020 and 2021. Since 2016 the growth is 114% whil the consumption of 'normal' beer is structurally trending lower.
It's still a niche, non-alcoholic reaching a marketshare of about 5% in 2019. A new challenge is that those who are health-conscious don't like the easy solution of putting extra sugar in the non-alcoholic drinks. Bitter is more popular these days than sweet. More sophisticated drinks are non-alcoholic Aperol Spritz en gin.
**Boundaries** between more alternative restaurants and up-market places are being challenged is the latter are now experimenting with sophisticated non-alcoholic drinks.
In terms of **identities** the non-alcoholic stuff is typically more expensive while conventional beer is often mass-produced. So it takes a good income and the consciousness of embracing a healthy and critical lifestyle to opt in for the non-alcoholic varieties.
Source: De Tijd 
Tags: FOOD HEALTH BEER