Dressing for a virtual world is going to be both enormously liberating and potentially very, very messy, Vanessa Friedman says in The New York Times 
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The article demonstrates how studying NFT's and the metaverse is like descending into a rabbit hole. Let's start with the commentary by the philosopher **David Chalmers**. He wrote a book, Reality+, which will be published on January 25, which provides insights about reality and virtual places. Chalmers on his site :
> Reality+ is my name for the universe of virtual and nonvirtual worlds. You can think of Reality+ as physical reality combined with the metaverse of augmented and virtual realities, perhaps along with a multiverse of alternative realities, simulated and otherwise. The central thesis of the book is virtual reality is genuine reality. This applies both to full-scale simulated universes, such as the Matrix, and to the more realistic virtual worlds of the coming metaverse.
You can read more about his ideas in another piece in The New York Times, Can We Have a Meaningful Life in a Virtual World? . In that interview he says:
> I think of the virtual world as a supplement to physical reality rather than a replacement, at least in any remotely short term.
Note to self and those interested in continental philosophy: this reference to 'a supplement' inspires me to have another reading of the philosopher Jacques Derrida .
Digital fashion companies mentioned in the article, other than the big brand names such as Louis Vuitton and Balenciaga:
- DressX
- Drest , a fashion game
- British Fashion Council and the fashion awards on Roblox
- UNXD , a virtual marketplace organizing nft fashion drops
- Auroboros , digital fashion house
- Placebo is a digital fashion house. Have a look at the video Meta-Genesis they made, with music from Joseph 'E-Shine' Mizrahi and voice from the author Yuval Noah Harari.
- The Fabricant , digital fashion house